A Beauty Secret for Blonde Hair The secret to beautiful blond hair. Blond hair requires particular care to maintain its luster and shine, especially if it’s been highlighted or lightened. Over time, repeated washing, technical treatments, external aggressors and brushing can deprive blond hair of its natural beauty. At the same time, white or grey hair can have unwanted brassy or yellow tones. BLONDS / Blond hair is beautiful when its radiant, when it has a pastel tone, or doesn’t have an excess of brassy or yellow tones. In everyday life, oxidizing agents such as UV rays, pollution and aggressive cleansers can deteriorate the natural pigment of the hair and create a predominant warm tone. LIGHTENED HAIR / Hair lightening treatments work the hardest on eumelanin than on pheomelanin. At the end of the lightening service, this phenomenon can create a light blond with…